Core Values
User First
Our main focus will always be on the users of our products and services - helping them live their lives to the fullest by providing the best solutions for their needs. We create solutions for individuals - and all the different lives and needs and preferences they come with. We aim to provide a user experience that can't be matched elsewhere.
Leading
As an industry leader, we always put innovation at the forefront. This means providing technically advanced solutions with the highest quality in each market segment. It also means driving innovations forward by working with insights based on clinical data - we call it evidence-based innovation. We always strive for excellence, and we get things done.
Trusted
It’s crucial that our users are confident that our products are functional, durable and reliable. But that trust goes further than our users - our customers and partners also need to be assured that we care for them, share knowledge and keep our promises. We uphold the highest standards of business ethics and integrity.
Passionate
We may be a large group, but we all share the same dedication to meet our users’ needs and improve their quality of life. We know our products and services make a big difference. As a group, we are all part of a friendly and cooperative culture where we care about each other. We feel proud about our company and the work we do.
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